Desenfoque de fondo de ActiveCampaign para marketing
Logotipo de ActiveCampaign para marketing
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reseñas y detalles del producto

Descripción general de ActiveCampaign para marketing
¿Qué es ActiveCampaign para marketing?

ActiveCampaign es una herramienta de marketing integrada que automatiza fácilmente las estrategias de marketing por correo electrónico y crea campañas dirigidas. Si bien el marketing automatizado es un componente central del sistema, ActiveCampaign es una herramienta poderosa que puede hacer mucho más. El software es conocido por ser capaz de brindar una experiencia personalizada en todos los puntos de contacto del cliente, rastrear el comportamiento y las preferencias del comprador, personalizar los envíos y recopilar datos de cada etapa del ciclo de vida del cliente, solo por nombrar algunos.

Compañía ActiveCampaign
Año de fundación 2003
Tamaño de la compañía 1001-5000 empleados
Sede Principal Chicago, IL
Redes sociales
Gestionado por:
KM
Mohamed Khalid
Diseño web UX/UI
ActiveCampaign for Marketing Categorías en Findstack
Crevio Logotipo
Crevio
Patrocinado
5.0
(1)
$29.00/mes
Crevio es una plataforma para que los creadores vendan productos digitales, servicios, cursos y acceso a otros terceros... Más información sobre Crevio
ActiveCampaign para detalles del producto de marketing
Capacidades
AI
API
Segmento
Pequeña Empresa
Mercado medio
Empresa
Despliegue Nube / SaaS / Basado en web, Android móvil, iPad móvil, iPhone móvil
Soporte 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico
Inscripción en beneficios Documentación
Idiomas Inglés
ActiveCampaign for Marketing Pros y contras
Ventajas
  • Potente generador de correo electrónico
  • El aprendizaje automático habilitado ayuda a impulsar los resultados de marketing
  • Se integra a la perfección con las automatizaciones
Contras
  • El chat en el sitio es un complemento adicional de pago
  • Las funciones avanzadas son complicadas de usar y navegar.
ActiveCampaign para funciones de marketing
Pruebas A / B
Seguimiento de análisis / ROI
Modelado de atribución
Orientación conductual
Integración de CRM
Gestión de campañas
Gestión de contactos
Administración de Contenidos
Plataforma de datos del cliente
Encuestas de clientes
CTA personalizables
Campañas de goteo
Contenido dinámico
Marketing por e-mai
Desencadenantes basados ​​en eventos
Gestión de formularios
Páginas de destino / formularios web
Plomo Gestión
Automatización de Marketing
Mobile Marketing
Comercialización multicanal
Análisis Predictivo
SEO Gestión
SMS Marketing
Inteligencia de ventas
Segmentación
De Integración Social de Medios
Web Analytics
Seguimiento de visitantes del sitio web
Automatización del flujo de trabajo
ActiveCampaign para medios de marketing
Miniatura del vídeo de ActiveCampaign para marketing
ActiveCampaign para marketing - Página de inicio de ActiveCampaign para marketing
Capturas de pantalla de ActiveCampaign para marketing
Página de inicio de ActiveCampaign para marketing
Página de inicio de ActiveCampaign para marketing
Exención de responsabilidad
Nuestra investigación está seleccionada a partir de diversas fuentes autorizadas y está destinada a ofrecer asesoramiento general. No garantizamos que nuestras sugerencias funcionen mejor para cada caso de uso, así que considere sus necesidades únicas al elegir productos y servicios. Siéntete libre de compartir tu realimentación.
Última actualización: Abril 23, 2025
Logotipo de ActiveCampaign para marketing
10,875 ActiveCampaign for Marketing Opiniones
4.5 de 5
Pequeñas empresas (50 o menos emp.)
08 de febrero de 2024
 Fuente
Clasificación general:
5.0
DB
Dan B.
Fundadora
Compartir
"gran servicio"
que es lo que mas te gusta de ActiveCampaign for Marketing?

it's easy to use and gets the job done for what we need

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

it's lack of easy tag viewing without opening the flow

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

for our web design business to help bring back customers

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
PP
perry p
Fundadora
Compartir
"Fácil de usar y envíos ilimitados"
que es lo que mas te gusta de ActiveCampaign for Marketing?

I love how simple and easy-to-use AC is. I have tried out other software and ALWAYS end up back at AC. Oh, another thing I really like is that you get UNLIMITED email sends for your monthly fee. And if you have a lot of subs AND send out a lot of emails, then this becomes a no-brainer.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I'm not the biggest fan of the cost, especially as your list scales. However, if I was making money from my list, that wouldn't be a problem.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

Communicating my list regularly.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
EH
Evelynne H.
Fundadora
Compartir
"Encuentro que AC es bastante intuitivo y muy versátil. Puedo lograr que haga prácticamente cualquier cosa que necesite".
que es lo que mas te gusta de ActiveCampaign for Marketing?

I love the pages functionality. And I love that AC is continually making improvements.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

There's some functionality on Pages that I wish we had that isn't there yet. Also, I send most of our campaigns via automations, and so the system doesn't know which list to unsubscribe people from when they hit unsubscribe. This can get things a bit tangled. I wish there was a more accurate way of knowing who is and isn't opening emails, but I realise that's an "everybody" problem.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

Landing Pages has been a game changer for us. It's so easy to chuck together something to promote a one-off product or event. We even use it to customise content for specific clients.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
AR
Ann R.
Gerente de Ventas Nacional
Compartir
"La mejor CSR por correo electrónico jamás creada".
que es lo que mas te gusta de ActiveCampaign for Marketing?

I am very old school when it comes to sales and marketing. I do most by phone and on paper until my marketing friend guru told me about AC. I was blown away by how easy it is to upload a customer list, create a great and powerful and attractive email, and bam, send it out to everyone at the same time. I love it.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

Nothing. Really, you all are the pros and I am very happy with the program and the help.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

I am solving an ever age old problem of staying in contact with my customers. This program helps me send a precise marketing email to all my customers at the same time- giving me an instant view of who saw it, read it, and then like magic, my phone rings and customer places an order.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
Melissa B C. avatar
Melissa B.C.
Fundador/CEO/Coach de carrera
Compartir
"El mejor alojamiento de correo electrónico que he tenido"
que es lo que mas te gusta de ActiveCampaign for Marketing?

I love how it works to automate emails for my business. I also love how there is always some way to integrate with other apps I use in my business weather it’s directly with the hosting site or through zapier. Also there customer service is pretty good and you typically always reach someone that will help you through your issues

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I would say a dislike would be that I wish that there was more options for opt in boxes without having to upgrade. It’s not the biggest problem ever but would be nice to be able to use it without active campaign logo and have more choices

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

I am able to help streamline upsells so much better through automation and it really helps when I am funneling different marketing strategies I find that even when I don't work on my business the tool works for me

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
danielle t avatar
Danielle T.
Entrenador de marketing | Estratega de marketing | Fundador y CEO
Compartir
"¡Satisface todas mis necesidades!"
que es lo que mas te gusta de ActiveCampaign for Marketing?

I love that it checks for spam and notifies me of anything that might get my emails flagged.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

The setup can take a little bit more time than other email software I have used, but once it is set up everything runs smoothly and I don't have to worry about errors.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

I am able to do all my email writing for the week or even a month in advance and schedule it to go out at a later date. This is great for times I know I am going to be busy or when I am in a creative writing mood and can get all my emails written in one afternoon. I have also realized that I don't have errors with ActiveCampaign as I have with other software in the past.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
TT
Teresa T.
Fundadora
Compartir
"Fácil de usar y excelente para campañas de correo electrónico"
que es lo que mas te gusta de ActiveCampaign for Marketing?

How easy it is to follow and create campaigns. I also love how helpful customer service is. I'm thrilled about the landing page creation feature! I've been using Ac for 5 months now and received an incentive for writing this honest review.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

As easy as it is to use, I'm still getting adjusted to creating email campaigns. I have a virtual assistant who helps me and she has no issues using the platform.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

I wanted to start connecting with my email list and promote my Pinterest course and services funnel. We can email frequently and sort things out easily.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
MK
Megan K.
Fundadora
Compartir
"Fácil de usar, excelente servicio al cliente"
que es lo que mas te gusta de ActiveCampaign for Marketing?

The best part of ActiveCampaign is that it grows with me. It was easy to get started when I was brand new with no contacts, and seasy to continue growing with as I start to use more features like automations.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I don't use some of the features. It's great to have so many available, but sometimes I wish things were very simple and there was a plan that only had what i needed.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

I have a contact list that I own and that I can use for marketing and building relationships to drive sales. I use automations for client fulfillment.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
ZN
Zsolt N.
Fundadora
Compartir
"simplemente perfecto"
que es lo que mas te gusta de ActiveCampaign for Marketing?

I like the automation part. plan and run. thats the key.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

segmentation part somethimes its not easy to filter

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

it solves the problem, that comes of the most systems. they are most of them complicated. but AC its simple and is easy to use.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
NK
nate k
Propietario
Compartir
"¡Un software de correo electrónico conciso, eficaz y razonable que es imprescindible!"
que es lo que mas te gusta de ActiveCampaign for Marketing?

Everything with the software is clean, in the right place, and makes sense. I don't have to struggle to learn anything or navigate around. This may seem mostly preferential, but really it has a direct impact on my time and saves me loads of hours week to week.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

Occasionally my automations will load somewhat slowly, but this makes sense given the amount of content on the pages. But there are no major grievances at all.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

Primarily organization and time savings. It seems so obvious that software would work well, but as someone who used to fumble around on email software that was not intuitively designed, I now have a much greater appreciation for the ease of use provided by ActiveCampaign.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
MD
merianne d.
Entrenador vital
Compartir
"Servicio de correo electrónico superior"
que es lo que mas te gusta de ActiveCampaign for Marketing?

Easy to use, so many useful tools, easy integration, excellent user support and education.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

No downsides that I've seen. I love the product

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

Active campaign makes it easy for people who are novice to create sophisticated email campaigns and automated nurture campaigns to do the heavy lifting while I'm client facing.

Pequeñas empresas (50 o menos emp.)
07 de febrero de 2024
 Fuente
Clasificación general:
5.0
RS
Rick S.
Presidente
Compartir
"Excelente herramienta de marketing por correo electrónico"
que es lo que mas te gusta de ActiveCampaign for Marketing?

Automations are a real time-saver and allow more things to happen that would be ignored if done manually

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

No dislikes. Very easy to use and intuitive

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

We run an online retail shop with a B2B component. Active Campaign allows us to easily target different customer groups with messaging content that is relevant to the user

Pequeñas empresas (50 o menos emp.)
05 de febrero de 2024
 Fuente
Clasificación general:
5.0
HB
Enrique B.
Fundadora
Compartir
"Muy útil"
que es lo que mas te gusta de ActiveCampaign for Marketing?

It has various tools to make gaining Leads easier

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

Sometimes when I need help I get connected to some offshore support team who does not know what i really need

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

it is a different channel to Social Media Ads

Pequeñas empresas (50 o menos emp.)
04 de febrero de 2024
 Fuente
Clasificación general:
5.0
AG
Audrey g.
Entrenador jefe
Compartir
"Fácil de implementar para quienes no son especialistas en marketing"
que es lo que mas te gusta de ActiveCampaign for Marketing?

For me, the most helpful is the ability to create a newsletter and one-off campaigns without spending hours of my time trying to figure out that everything is working smoothly. I find editing to be easy once I have started and at the last minute I need to change something.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I am still trying to figure out how to have my downloadable opt in gift be part of the workflow.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

Keeping in touch with the people who signed up to hear from me through email marketing. To keep my company top of mind.

Pequeñas empresas (50 o menos emp.)
02 de febrero de 2024
 Fuente
Clasificación general:
5.0
GP
Grace P.
Fundadora
Compartir
"ActiveCampaign nos ahorra tiempo y dinero"
que es lo que mas te gusta de ActiveCampaign for Marketing?

ActiveCampaign has significantly improved the efficiency of our business processes as well as those of our clients. By streamlining operations and automating tasks, we have been able to save valuable time and resources, ultimately leading to greater cost savings. With ActiveCampaign, we have experienced a noticeable increase in productivity and effectiveness, allowing us to focus on delivering exceptional value to our customers.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

ActiveCampaign can be a little slow to load sometimes, mainly the automation screens can take a little time to respond.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

ActiveCampaign takes manual outreach tasks and makes it quick and easy by enabling us to automate the process in a way that feels natural to the recipient. We can easily run A/B tests and optimise our campaigns.

Pequeñas empresas (50 o menos emp.)
02 de febrero de 2024
 Fuente
Clasificación general:
5.0
TM
Equipo M.
Propietario de la empresa
Compartir
"¡ActiveCampaign hace todo el trabajo pesado!"
que es lo que mas te gusta de ActiveCampaign for Marketing?

The ease of use is the best. Taking the time to set your messaging up is quick and simple.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

There is nothing to dislike about the system.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

ActiveCampaign solves my time limit problem. Only so many hours in a day, and I'm able to respond and communicate with all of my contacts effortlessly.

Pequeñas empresas (50 o menos emp.)
01 de febrero de 2024
 Fuente
Clasificación general:
5.0
SO
Sidney O.
Fundadora
Compartir
"¡Active Campaign hace mi trabajo mucho más fácil!"
que es lo que mas te gusta de ActiveCampaign for Marketing?

Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I wish your videos could play directly within the email rather than outsourcing to a different link.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

saves me time, and allows me to hit multiple target markets in one email by using the conditions feature

Pequeñas empresas (50 o menos emp.)
31 de enero de 2024
 Fuente
Clasificación general:
5.0
KC
Katherine Kimberly C.
Fundadora
Compartir
"¡Regresé a la campaña activa después de probarlo todo!"
que es lo que mas te gusta de ActiveCampaign for Marketing?

The dashboard for users is very intuitive, and the pre-made templates for both email marketing and automations are incredibly helpful. On top of this, the customer support is fabulous. I have used the chat feature in the site multiple times and have not been disappointed. The fact that I can create landing pages and forms for my website and have them integrate seamlessly with ActiveCampaign is huge, as it eliminates the need to hire extra people to take care of our email marketing needs.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

There is a small learning curve when it comes to using ActiveCampaign, but the onboarding tutorials are fantastic.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

The main problem solving feature is streamlining the process so that a funnel is created to target the right clients without extra cost or effort.

Pequeñas empresas (50 o menos emp.)
31 de enero de 2024
 Fuente
Clasificación general:
5.0
SA
Sophia A.
Fundadora
Compartir
"La campaña activa es excelente para organizaciones sin fines de lucro"
que es lo que mas te gusta de ActiveCampaign for Marketing?

It's intuitive. I had to migrate our list from Mailchimp to AC and it was a simple process. Customer support is quick and I have an opportunity to zoom with a specialist should I need it. I use AC on a daily baisis for all email marketing. The email builder is robust for what we need. We do use Salesforce for our CRM and it does integrate pretty well from what our Tech team tells me. I am also grateful for the suggestion/ideas option that we can share with the AC engineers.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

I wish the reporting was more robust for example I do need spam complaints becasue helps me determine deliverablity and email repuation. But I have to go to each email and find the spam count; it doesn't populate on the Campaign Performance report. I also understand that not everyone needs this metric. I also wish the forms were more robust. Our email preferences form had to either be built by a devloper or we had to use gravity forms becasue forms don't come with toggle buttons or radio buttons. The overall look of the form doesn't provide much in the way of design.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

The main reason we moved from MailChimp to AC is for the automation technology. Automations help create trust, build brand, and I belive in the long run will increase the longevity of a donor.

Pequeñas empresas (50 o menos emp.)
30 de enero de 2024
 Fuente
Clasificación general:
5.0
TD
Tony D.
Fundadora
Compartir
"Eficaz para las pequeñas empresas"
que es lo que mas te gusta de ActiveCampaign for Marketing?

I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey.

¿Qué es lo que no te gusta de ActiveCampaign for Marketing?

Sometimes, creating segments can be a bit tedious.

¿Qué problemas hay? ActiveCampaign for Marketing resolver y cómo te beneficia eso?

It is allowing to send emails to clients in realtime when they need our service

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