Buffer es una plataforma de administración de redes sociales que permite a los usuarios programar, publicar y analizar su contenido de redes sociales. Buffer ofrece herramientas de planificación y creación de contenido y ofrece análisis completos de redes sociales, mientras que al mismo tiempo respalda la colaboración en equipo y garantiza una mayor coherencia y eficiencia para las estrategias de redes sociales de los usuarios.
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Despliegue | Nube / SaaS / Basado en web, Android móvil, iPad móvil, iPhone móvil |
Training | Documentación |
Idiomas | Inglés |
It's really easy to connect all my social media profiles and get them scheduled out days/weeks at a time. Very easy to use and navigate.
I've had a few posts not post for me before and I don't get a notification. I've come back from a weekend and not had one post go out.
One stop shop for posting social media for all my clients.
I like the ability to search and post content relevant to each page.
The search content section is very limited.
I am able to schedule and post to several pages and platforms in one place.
My favorite thing about Buffer is that I'm able to manage content from all of my business's social media platforms in one place, and see them in relation to one another-- Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The price point is also low and competitive.
I dislike how little guidance Buffer provides. I wish that Buffer would provide more direction as to how to better optimize social media marketing and posts. I also wish I would be able to see the success of different social media channels in relation to one another -- right now, I have to switch between looking at different platforms to see analytics and posts for them.
My business began using Buffer in order to better organize our social media posts and schedule posts for the future in one place. It is used as a social media marketing scheduling tool and as a tool to communicate the schedule of posts between team members.
I love the intuitive design. No mysteries!
I wish I could put profiles into groups.
I am able to schedule an emotional flow to my posts when I can see them all laid out together. This solves the problem of bland media postings, all in one mood or tone.
Being able to schedule posts in advance and organize them in one central location
Doesn’t allow for a ton of post content customization. Sometimes I still log into each platform directly.
Scheduling social media and monitoring multiple accounts simultaneously. One easy metrics location.
Very easy to use and intuitive social media scheduling software. I also love how there is a helpful extension.
To unlock access to the analytics you need to get the $100 / month plan. This is out of budget for most small websites & businesses (like mine). On the same token, these analytics could be invaluable for stimulating social growth. There needs to be a middle ground so the little guys can afford to have analytics.
Social media management and post scheduling. This allows me to only focus on my social media accounts once a week instead of every day. This eliminates distracting time from my day.
I love Buffer because it is a huge time saver. Rather than posting everything manually, I can just upload stuff in advance and have it post at predetermined times. I also like their Chrome extension - if you find something on the web that you want to share, you can just use the extension and schedule it right away.
I don't like that they don't offer the ability to recycle your most popular content or create different queues that you can load to different social accounts. This feature would make Buffer a lot better.
I am saving a lot of time, plus with their analytics, I can see which posts perform the best with my audience.
I like the user interface, the schedule features and the company, as a whole.
The price - considering alternatives such as Ampliffr, Buffer seem a bit expensive
Posting fresh content on social media
Honestly, in my opinion, if you've used one scheduler, you've used them all. It gets the job done.
They all have their small glitches, but nothing notable that I can remember.
Some business try to save money by not using a social scheduler, and this can really create some problems. Scheduling on Facebook directly can get very disorganized, and Buffer alleviates this issue.
Buffer is exceptionally simple to use. It has a very user-friendly interface and layout.
There's nothing I dislike. It is however a more basic tool. If you want something more advanced (for bulk scheduling), you'd have to look at other options.
Visibility for myself and for clients. Getting ahead of scheduling content.
It says it on the tin–it's a reliable way to pre-schedule social posts. The interface is mostly easy to use, and Buffer integrates with everything.
The buffer preview of the post looks different than how the post actually appears on social, which means it can be hard to tell if the image you're using is going to come out looking strangely.
It frees up my schedule because I can pre-load social posts.
I use Buffer on a daily basis to program the content of the different social network accounts used by my company. It is a user-friendly software and with an incredible pricing model in comparison with its competitors.
I would like you to have the possibility to have some kind of monitoring tool as well as make mentions directly in the app. Also, besides scheduling and publishing content, I would like to be able to manage the relationship with my users.
- Save time and money. - Greater control and organization. - Full integration with multiple social media accounts and channels.
I love the user interface and ease that comes with using Buffer to schedule Twitter, Facebook, and Instagram posts ahead of time.
The lack of options within the free options is rather limiting. Only allowing 10 scheduled posts per platform within the free version is a bit smaller than other social media scheduling platforms I've used in the past. While I'll most likely purchase their "Awesome Plan" later on, at the moment I can't spend outside of my budget.
Great and easy-to-use social media scheduling for Facebook, Twitter, and Instagram.
I love the fact that you can have so many slots visible in Calendar view, it's easy to see what you're planning. The news feed is useful too as you can select your own sites and then easily incorporate ready-made tweets into your feed. The ability to set times for different days is very useful as weekends for example, differ compared to weekdays.
I don't like that you can't block certain slots from being filled by the queue function. I would like to be able to assign roles to slots, like colour coded for different uses, so things could be selected to go to that specific queue. I don't like the fact that the package is limited to 200 tweets with 10 accounts, I would like to be able to have fewer accounts and a higher tweet limit. There are sometimes bugs but they respond quickly when you message them about it and it's usually resolved fast.
Having a steady outgoing content using a combination of new tweets, old ones and stuff from the rss feed. It'S also good to see quickly which tweets are doing well and which aren't. The ability to schedule as far as you can in advance is great rather than being limited to a month or two.
This has been my go-to social media scheduling tool since my day at the college newspaper. Now, as a contract-based marketing and public relations specialist for a logistics company, this allows me to plan content out for weeks in advance.
I wish there were greater flexibility to customize how the post will appear and preview what it would look like on the page. It can also be glitchy and disconnect from an account for seemingly no reason.
This is a huge time-saver. Instead of spending time each day searching for and planning content, I can schedule in advance. This allows me to spend my time engaging with users each day and guarantees I can post content daily.
I like the bulk upload option as well as it's easy to navigate interface.
I don't like how moving/deleting one social post effects the rest of the calendar. I also wish there were a way to see all posts for each platform that are going out on a given day, without having to look at only one client. It's easy to accidentally select the wrong social accounts, and having this feature would make it easier to make sure nothing went into an account it wasn't supposed to.
Saving time uploading social calendars as well as curating content.
I can manage multiple accounts in a single login... I can get scheduling, additional metrics and content sources... for different accounts. I also like the buffer app and extensions for feedly etc
The iOS app and extensions can take a little time to load the data to share posts etc..
I save time and can be more organised and productive in scheduling posts etc.
I liked the ability to pre-schedule social media posts across different brands and platforms. The analytics also made it easy to test topics and post types, and really easy to see what was working and what wasn't. I liked the ability to re-buffer directly from the analytics page.
I had issues with image sizes being cropped incorrectly once the posts went live, particularly with Facebook. I regularly had to delete and repost the images again inside Facebook itself, which led me to generally not use Buffer for scheduling Facebook posts.
Buffer solved the issue of having one person in charge of social media posting. It allowed for planning ahead on weekends or over vacation time so social media posting would be uninterrupted.
It is very easy to use and schedule posts. Can setup and get rolling right away.
The analytics for the free version are limited.
We needed a way to schedule social media posts across multiple platforms and do so in the same place. The analytics tool, while not in-depth, for the free account is very helpful in determining which posts get the most reach and on which platforms we should focus our marketing efforts. I also like the scheduling tool that picks the most active times for our followers so that we can effectively schedule a post.
The ease of use and flexibility of the tool. With other tools once you schedule a post it's either really difficult or clunky to change the date or time, with Buffer it's simply a case of drag and drop. Also, the suggested images for posts are really handy, I just wish it was available for LinkedIn too.
While |I find the analytics tab useful for rebuffering, I don't find any confidence in the metrics, they don't match Twitter data or Google Analytics data.
It has hugely increased my productivity meaning I have more time for other activities.