Mailchimp es un servicio líder de automatización de marketing basado en la web que permite a los usuarios crear y compartir boletines y recopilar análisis sobre las interacciones con los clientes. La plataforma ofrece amplias herramientas que ayudan a los usuarios a crear correos electrónicos dirigidos y ejecutar campañas publicitarias de Facebook, además de poder automatizar los seguimientos y monitorear el progreso de la campaña. Mailchimp también es una plataforma confiable para recopilar y analizar respuestas por correo electrónico y, al mismo tiempo, proporciona a los usuarios las herramientas para diseñar, compartir y rastrear fácilmente el rendimiento de los boletines por correo electrónico desde un único tablero.
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Segmento |
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Despliegue | Nube / SaaS / Basado en web, Android móvil, iPad móvil, iPhone móvil |
Soporte | 24 horas al día, 7 días a la semana (representante en vivo), chat, correo electrónico/servicio de ayuda, preguntas frecuentes/foro, base de conocimientos, soporte telefónico |
Formación | Documentación |
Idiomas | Inglés |
User friendly and convenient. Analytics is more than exceptional
I do not dislike anything about this product
I market faster. When I am not able to provide marketing info I can actually set a release timer.
All is perfect with MailChimp - amazing value for the free version, all features that you need for email and campaign management for SME
I just hope that they don't make needlessly many changes to their platform as so many others do.
Email marketing, Landing page creation, AB testing, Marketing automation
Probably do user experience and the simplicity of Mailchimp. We've tried AWeber and GetResponse but Mailchimp was the easiest to use. It also integrates with LiveAgent which is a plus. Drag&Drop mail builder is handy. Automation was super easy to setup and is editable whenever I need.
Maybe the pricing is a bit higher than some competitors but I'm gladly paying a few more percents to get better usability and automation.
We use Mailchimp to send: - email newsletters - custom email campaigns with product news announcements - automated emails for trial users
I love how you can personalize it while still using a template. You can upload any image you want to use in it, but make sure you know which one is in the library, it gets confusing if you've uploaded many versions of one image. I also like that as you are building the newsletter you can see approximately what it looks like and the easy click/drag features. Much easier to build than some other platforms. The reports and the analytics they provides are easy to understand so you can optimize your campaigns right away and see the results in the future.
I don't like that I'm limited in the design aspects. I would preview the newsletter sent out in both your email and in the browser, sometimes things get a little moved around/distorted in slightly different views. I wish there were more options also for design options. Instead of overall design changes, you only get design changes within each part of the layout instead of having it be applied to the whole thing which can get very time consuming.
We are solving keeping up with our clients each month as well as getting a larger social media presence since we can link all our platforms to the newsletter. We are also creating more clients through our monthly newsletter. More clients have been sharing our newsletter with their friends/colleagues etc. which is helping to grow our business.
It is very simple to add your contacts list
It is hard to understand at first, but easy to do basic features
I have solved the limit to how many emails I can send
good sense of humor and easy to use. point and click and the reporting is great.
the pricing packages seem to fluctuate alot. I would prefer Mail Chimp would have better integration with Salesforce (does not work with custom objects)
contant communication with our customers
It's easy to use, and offers all the basic info you need!
It's very simple and reporting could be more detailed.
Mass emailing client lists
The in depth analytics that are available after each email send
Difficult to stagger email sends so often times we deploy to entire list at once which is not preferred.
Customer engagement and branding for a variety of clients
I love the different lay outs - I love that I can automate emails - I love the integration with our other apps - and I love that I can export our lists
some of the templates are hard to work around to make your own without starting from scratch
We send automated emails with group photos. We have set it up to send 2 hours after they have been added which get added when they sign a waiver and add their email. It's very convenient. We also download the email list every month and use it to send through trip advisor for reviews.
The well organized user interface and general experience. Very little learning curve with this software.
More strict than necessary policies on % of Spam Complaints, I've had accounts blocked out for less than 0.01% Abuse Rates.
Automated Weekly Newsletters being sent via RSS feed.
All is perfect with MailChimp - amazing value, all features that you need for email and campaign management
I just hope that they don't make needlessly many changes to their platform as so many other do.
Email marketing
I love mail chimp! It’s so user friendly and keeps us on top of our emailing for customers birthdays, events and other special emails that we send out to our loyal customers!
The only think I would change is, having an option to go back to previous emails and edit them and being able to read send.
It’s keep customers engaged in our store. It helps us realize what certain customers like at our store and dislike.
is a very complete program for the management of campaigns through email, it is a program that gives detailed statistics of the clients to whom I reach the campaign, to those who like it and other characteristics
you can not send many emails per day, and that affects business management a bit
with mailchimp you can be in contact through mass campaigns by emails with customers, to keep them informed of all the services offered by the company
It is easy to email our clients about events for SingOut Detroit.
There is nothing I dislike about mail chimp
Reaching customers about events
User friendly interface, with flexibility for creating campaigns.
The dashboard is not as user friendly to understand patterns.
keeping up a database and sending out publicity and promotions
The UX is easy to navigate and understand making starting a campaign extremely simple.
Would be nice to have more email designs.
Growing my subscriber list, distributing content, generating awareness.
Easy way to let everyone know what’s up and not spending a lot of time putting it all together
nothing to report. It works easily and they are quick to respond to problems
Contacting multiple people at the same time
Ease of preparation, list maintenance, easy to add images, easy to link outside, seems to reach more email addresses without being blocked compared to Constant Contact. Interface is easy to figure out. It's been easy to add a volunteer to help with editing and prepping messages.
Difficult to adjust kerning around images and text. Wish I could make the width adjustable to the screen the news appears on.
Non profit communication at no cost. It has allowed the nonprofit to communicate and keep our costs controlled as we have a zero based budget. Using MC has allowed us to schedule events and bring members back into active participation in our organization.
I first learn about MailChimp in college and since there I have been using it for my business. It is a great tool to use as a mailing service.
I wish the interface was a little easier or had Moreno options
The benifits I realized is being able to creat flyer and get them to my mail list
The usability and ease-of-use has been the greatest factor for us in utilizing MailChimp. An intuitive interface, steady release of features, and just simple campaign creation make us a continual customer of the MailChimp service.
Very little to complain about with this service - if anything to pick up, having better rules for segementing marketing lists (if, and, or, but) - but nothing that is not easily overcome for your general marketing admin.
Emails were generated directly via Outlook on an Exchange server - which became harder to maintain the subscriber list and ensure everyone was receiving notifications - let alone the additional performance load on the mail server. Moving to a hosted solution allows us to communicate with our customers regardless if our infrastructure is up or down, and having a centralized location for our subscriber base helps to ensure multiple people can create, edit, and modify subscribers and campaigns.