SimilarWeb es una plataforma de inteligencia digital que brinda servicios de análisis web, incluidos datos de tráfico de sitios web, información sobre la audiencia y análisis competitivo. Permite a los usuarios medir y comparar el rendimiento en línea de sitios web y aplicaciones, ayudando en la investigación de mercado y la planificación de estrategias digitales.
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Facilidad de uso |
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Despliegue | Nube / SaaS / Basado en web |
Soporte | 24 horas al día, 7 días a la semana (representante en vivo), correo electrónico/servicio de ayuda, base de conocimientos |
Capacitación | Documentación |
Idiomas | Inglés |
UI-wise, it is very intuitive. The features for both website and mobile apps could easily be found on the homepage. The dashboard creation is a good feature especially when we are working collaboratively with other teams.
Limited historical data especially on the market trends feature. Another thing is that the mobile app data only covers Android OS, hoping to also see the IOS in the future.
Similarweb helps us in understanding how our brands' websites, apps, and search efforts are fair versus the competitors. Giving us robust insight so we can optimize our campaigns accordingly.
I think the UX is very good and very intiutive and easy to use! I have been using it constantly for eCommerce landscaping and to understand the main eComm players in the market. It is also very useful to understand the traffic, enagament, demogrpahics etc on key websites.
I would appreciate if there were more insights in the categories that the audience in a platform are engaging as it would enable to see the relevance of the audience on platforms like marketplaces.
It has really helped have a clear understand about the eComm landscape across diferent markets & the incremental opportunities available for us in the key cateogries in different countries.
appreicate the interface and readability of it, also enjoy all of the data it provides
would be helpful if there was a way to provide links to the website's social pages
helping us look more deeply into traffic patterns and if the traffic a website is driving is legitimate
Complete coverage regarding the websites and applications of Google play, website analysis, website segment, app analysis and company analysis! Conversion rate is the best!
At times the percent data of traffic and engagement is inaccurate since it amounts to more than 100 and data coverage for apps and websites are limited, IOS data is limited.
The similar web platform is in the one in whole database, providing insights into our preferred applications and ready-to-go websites. Increase web traffic, SEO, Outgoing and incoming traffic globally and country specifically.
Ease of use, simplicity of data and its presentation. Similarweb gives me access to unique peer comparisons that are otherwise difficult.
Not many I'd say! There is always room for growth and expansion, and I'd love to see more and more insights on the platform.
Gives me access to unique peer and industry comparisons, helps to derive insights which fuel paid marketing efforts of clients
Easiness of use. Lots of information on website, easy comparison and generate new leads for customer success.
Would be great to download a list in Excel for further analysis.
Giving insight in the size of our customers, their source of traffic and unique visitors (loyalty). This allows us to decide which customers are most interesting to invest.
Similarweb is a user friendly tool which allows us to enrich our data with website views. This gives us a headstart in finding the right audience for our Marketing campaigns.
We would love to make it more customizable for example by including shipping data as we are a shipping service provider company.
Similarweb supports our team by enriching data of the companies that are in our target audience for Marketing campaigns. This allows us to increase our conversion rate as our targeting is more precise.
Similarweb is a very reliable and east to use database. They have a amazing customer support. Mike and Matt has always been there to save my day at work. It has been amazing experience working with SimilarWeb.
Nothing. its just they can imprive on their technical sides, as i had to reach out for their support while logging in.
Similarweb is providing us with the most reliable data that has helped us to deliver results that have made our client happiest.
La herramienta me ayuda bastante en la investigación inicial de palabras claves para SEO y analizar la competencia de los sitios web.
Mucha información qué hay que aprender, ya que posee bastantes módulos
Tener una base de investigación sobre lo que está realizando el mercado a nivel de posicionamiento.
Similarweb stands out as an exceptional marketing analytics tool, boasting comprehensive market insights, an intuitive, user-friendly interface, and accurate data from numerous sources. Critical features like keyword analysis, industry benchmarks, customizable reporting, and seamless integrations make Similarweb an indispensable asset for businesses seeking to understand their competitive landscape and optimize digital marketing strategies. Indeed, its adaptability, depth of information, and ease of use distinguish it as the go-to platform for data-driven decision-making.
Despite its strengths, Similarweb has a few areas for improvement, including its relatively high pricing, which can be prohibitive for smaller businesses or startups. Additionally, data accuracy for smaller websites can be less reliable, and the limited features in the free version may not suffice for comprehensive analysis. Finally, while the interface is user-friendly, new users might still face a learning curve due to the tool's extensive data and features, which could be alleviated with more in-depth tutorials or onboarding resources.
Competitor Analysis: With Similarweb's deep insights into my competitors' website traffic, user engagement metrics, and performance indicators, I am better equipped to comprehend the competitive landscape, and making more informed marketing decisions. Industry Benchmarks: Thanks to Similarweb's industry benchmarks, I can use their platform to accurately gauge our performance within our niche, identify areas for improvement, and set realistic growth targets. Data-Driven Decision Making: Thanks to Similarweb's in-depth and accurate data, I'm better equipped to make more informed and data-driven decisions that lead to more robust marketing strategies and business results.
I like that i can instantaneously, consistently and flexibly get the data i require, no fuss.
I'd like more collaboration between mobile, app and retiail insights
It helps us track potential media trends for consumers, ecommerce opprotunities, and optimization for our search team
Availability of detailed metrics which helps analyze the social media traffic and ensure proper targeting of the products. This also helps us determine what kind of traffic we have on the mentioned website/app.
The data availability is limited to last 36 months on a rolling basis and few countries/region are not available for which the metrics are captured. The conversion rate is also not available for all the websites
SimilarWeb has helped us determine exactly how a particular company has been performing in the market and what its popularity is. This also helps us determine how a firm fares in comparison to its competitors
The tools are easier to use than our previous partner. The fields are inherently easy to use and the validation process has been seamless. Our account manager, Julia Newman, has been on hand and helpful throughout our onboarding.
Some of our claims are tricky to find. For example, we had a duplicate traffic claim that we struggled to verify as the source and data could not be easily identified.
SimilarWeb is acting as a third-party validator for traffic and product claims for CarGurus. We use these claims across marketing materials and having this partnership both verifies the data and adds some external credibility to these claims.
The platform is essential for market analysis, identifying competitors' movements and finding ways to accelerate the company's growth.
Some data are approximate, but we do not know which approximation base is used on the platform
We constantly need to analyze the growth of the competition compared to the growth of the market, SimilarWeb helps us to have more clarity on the growth of other players
SimilarWeb is easy to use and I like the ability to see mutliple paid creatives and traffic for each channel broken out
SimilarWeb does not have access to all countries data
SimilarWeb allows us to look at competitors' traffic and understand what they are doing from a paid perspective
One thing that sets SimilarWeb apart is its commitment to providing comprehensive and accurate data about web traffic and performance. The company's technology allows businesses and individuals to gain valuable insights into their online presence, enabling them to make informed decisions about optimizing their web presence and driving more traffic to their sites. Another great thing about SimilarWeb is its global reach. With 12 offices worldwide, the company is well-positioned to provide its services to businesses and individuals across the globe. Its headquarters in Tel Aviv, Israel, is home to a talented and dedicated team of professionals who work tirelessly to provide top-notch customer service and support. Overall, I highly recommend SimilarWeb to anyone looking for a reliable and effective web analytics company. Whether a small business owner or a large corporation, SimilarWeb has the tools and expertise you need to succeed online. So if you're looking to improve your web traffic and performance, be sure to check out SimilarWeb today!
SimilarWeb is that its data can be less accurate or complete than some other web analytics tools. While SimilarWeb uses a variety of data sources and algorithms to estimate website traffic and performance, there can be discrepancies or errors in the data, particularly for smaller or less popular websites. This can lead to some frustration or confusion for users who are relying on SimilarWeb data to make important business decisions.
SimilarWeb is a powerful web analytics tool that is solving several problems for businesses and website owners. One of the key problems that SimilarWeb is helping to solve is the challenge of understanding and analyzing website traffic and performance. By providing comprehensive data and insights into website traffic, user behavior, and engagement, SimilarWeb is helping businesses to make informed decisions about their online presence and optimize their web strategy to drive more traffic and engagement.
Digital dashboard that provides an external view of the marketplace and competitors to benchmark and gain competitive intelligence
All the breadth but sometimes limited depth -
External assessment and competitive benchmarking to set targets and understand relative performance Gain inspiration from external
The competition trends in one place. It gives me clarity with my standings w.r.t my standings.
The numbers are not matching to Google Analytics/comscore which needs a methodology change. So it needs some work from us to extrapolate the numbers and then have a clear view
The competition info, where I can clearly see what my competition has done better and is it a organic uplift we are seeing or an inorganic uplift my competition has seen.
Similarweb is the market leader for web marketing intelligence & competitive intelligence data. They have a reliable reputation and robust platform.
Some areas of the platform are not as intuitive as they could be, and some training is needed before one can fully navigate all of the reports
Similarweb can show you competitive and marketing intelligence across key KPI's to help make informed strategic, business, and marketing spend decisions
Provides data that is unique and difficult to find elsewhere. Dashboards can be customized.
Customization of dashboard is strongly limited in terms of time-frame and device usage. Making analysis at times very challenging.
It is very useful to keep track of online presence and market share relative to specific competitors.