No reclamado: están trabajando en Similarweb ?
Similarweb Reseñas y detalles del producto
SimilarWeb es una plataforma de inteligencia digital que brinda servicios de análisis web, incluidos datos de tráfico de sitios web, información sobre la audiencia y análisis competitivo. Permite a los usuarios medir y comparar el rendimiento en línea de sitios web y aplicaciones, ayudando en la investigación de mercado y la planificación de estrategias digitales.
| Capacidades |
API
|
|---|---|
| Segmento |
Pequeña Empresa
Mercado medio
Empresa
|
| Facilidad de uso |
Intermedio
Avanzada
|
| Despliegue | Nube / SaaS / Basado en web |
| Soporte | 24 horas al día, 7 días a la semana (representante en vivo), correo electrónico/servicio de ayuda, base de conocimientos |
| Cursos | Documentación |
| Idiomas | Inglés |
I like the most that i can check out at partner level the search campaigns that they do and find out the KWs that drove traffic to these campaigns. It completes the view that i have from the partners' google datastudio campaigns' view. I also like that i can create segments on partner' sites among my company and its competitors and to monitor the traffic is coming to the website in these segments.
Maybe the navigation is a bit confusing, especially the tab for competitive trackers and the tab for the dashboard. I think that perhaps these two could be incorporated under one section.
When i don't have visibility on the partner's search campaigns because the partners are not sharing this data, I can go in similar web and check the campaigns they are doing for HP and the competitive brands. Also, when i want to find KWs for the partners' search campaigns, when they cooperate with us on this, i can search what similar or competitor partners are using in their campaigns and propose to the partners to start bidding on these too. Finally, the segment analysis helps me to deep dive on the traffic that our products bring on our partners' websites but also to monitor the competitive products and the traffic they bring.
Reports generated by similarweb dashboard is very comprehensive, it is so easy to generate and understand.
Haven't found any such issues with this tool yet.
Similarweb is helping us in solving issues related to market research and competitive analysis, it helps us in understanding the market sentiments, people are consuming what kind of data users are consuming, where they are, which age group we should target etc.
The most helpful and valued features of our Similarweb subscription include (1) comprehensive analytics and excellent, real-time competitor insight; (2) the superb customer support from Similarweb; and (3) the user-friendly dashboards and data displays. We have worked with a competitor product to Similarweb in the past, and the complex terminology and confusing data-displays were very time-consuming to navigate. The best part about Similarweb is the practical insights you get on SEO, browsing behaviour/performance, industry and competitor trends - absolutely priceless insight in the age of digital-first!
I don't think I dislike anything - it's the best tool I've used so far and even our novice users get to understand and use it very rapidly. The user-friendly and intuitive design leaves no excuse to leave analytics out of your decision-mkaing!
Similarweb helps us solve questions around optimising our digital presence across SEO, digital advertising, website performance and overall marketing strategy, as we generate a lot of customer/consumer insight and competitor insight with the analytics we get from Similarweb, in real-time. It helps us with benchmarking our performance against competitors and see who are possibly our 'hidden' competitors and what segments they (or us) perform best/worst with.
Similarweb offers so many tools and datapoints that are extremely insightful and valuable for running a business.
While the data is extremely useful, it's difficult to get comprehensive recent data (within the last month).
It helps us better understand where our business fits in our industry as a whole.
I like how you are able to analyze various platforms all at once.
The downsides of Similarweb include how confusing it can get from time to time regarding analytics and how it lags here and there.
Being able to analyze multiple social media platforms all at once.
Getting data and insight on other competitors.
I like the different features. Similar web provides.
It can be a little overwhelming sometimes with all the information and different features.
Customizable dashboards for pulling together all sorts of data points & insights is what I like best. There are so many options and the data has been reliable so long as I've been using the tools.
It is hard to say something that I dislike as I believe the product is excellent, however customized date ranges would be a nice to have feature. This is likely a limitation in the data sources.
The main business problem Similarweb helps solve is gaining insight into the competitive landscape. They've proven to be a key solution to help understand competitors even if in some cases the information is directional.
I really like having the option to see what my competition is doing. I get amazing support from my client manager, whom gives me advice and analysis without me even having to ask for it. Strongly recommended
Not having the option to look into app activity
I really like having the option to see what my competition is doing
The ability to create bespoke dashboards to track the insights that matter most to your business and use that to benchmark yourself against your competitors to keep an eye on what they're doing. And how useful the tool is for monitoring SEO Positions and giving insights into keywords and where there's room to improve - SEO can be a jungle within itself but similarweb tries to lessen the blow of that and instead present clear and concise information to help. The academy is also great too for further learning and insight.
Hard to find any points that I currently dislike. At first it was the limited resources / education available around the platform to self-service and learn without the need for a call but they have since introduced SimilarWeb Academy which solved that problem and I've had a few calls with the team since so it's hard to pickup on any negatives!
SEO tracking and the breakdown of mobile devices to split the stats - being able to see the granular detail between devices is so key and helps us to better formulate our strategies so seeing the continuous improvements SimilarWeb are doing around this on each channel and section of the platform is so great to see.
O similarweb é bastante intuitivo, fácil de usar e os dashboards prontos facilitam muito as análises.
O preço é um pouco salgado, acho que poderia ser um pouco mais acessível.
Análise de concorrências, acompanhamento de mercado, análises de PPC e SEO.